SEARCH ENGINE OPTIMISATION (SEO)
SEARCH ENGINE OPTIMISATION
Search engine optimisation or SEO is a marketing process that ensures that your website attracts visitors by helping your pages rank highly for a range of key word terms that are relevant, so that your ideal buyers can find your business.
Search engines such as Google rank sites higher than others for a number of reasons. They use a number of factors to build up a ‘credibility’ scoring to ensure their users find what they are looking for – these are ofter referred to as ‘algorithms’.
Algorithms are constantly changing as search engines are looking to provide the best results to the people who are searching
In order to appear high on keywords that are relevant to your business and stay ahead of your competitors you will need an SEO strategy that keeps on top of the latest changes which will include: the relevance of your web pages against keywords, site performance, fresh and high quality content in your site, the number of high quality links in and around the site and more.
WE DO IT THE RIGHT WAY TO ENSURE MAXIMUM RETURN ON SPEND
Putting in the right foundations
We will ensure that your website has the ability to be optimised and support your business. Your website should be viewed as a sales tool and needs to work hard for you. We will carry out a technical and marketing review of your site to ensure that it is enabled to achieve the best results.
Ideal buyer research
We will carry out a profiling exercise to fully understand your ideal buyers and how they behave and search online, to ensure the program we set up gains maximum impact. It’s not just about driving traffic, it’s about driving the right traffic!
We will develop a content marketing program that your ideal buyers will resonate with. Content will be developed around keywords and what will be of value to who you are trying to attract. Content is key to great SEO. Google and other search engines prefer websites that are updated regularly and provide rich content that is signposted well for their visitors.
We will fully review your current social media channels and develop a plan that will help share out content and engage with your ideal buyers. This could include polls, competitions and surveys to get your audiences talking to you!
So we have driven high volumes of traffic to your website… not much use if your site isn’t engaging! We will ensure that your website is structured in a way that it drives the visitor to do something so that it drives up conversions and grows and strengthens your relationship with them.
Measurement and control
SEO shouldn’t be seen as a dark art. It’s a logical and measurable process. There are too many agencies that hide what they do (or don’t do) beware of these! We provide a full monthly marketing report so you can see the progress and return on your SEO investment.
HOW WE WILL WORK
We have a five step process that enables us to deliver an SEO strategy that works for our customers:
We will look to gain an understanding of your budget and what your key objectives and targets are in order for us to provide an appropriate SEO program.
We will carry out research to fully understand your market, competitors, customers and products/services. We will carry out a full health check your website and determine the pathways in which you buyers will find you.
We will define your key buyer profiles so that SEO content will be created that is relevant to them meaning a higher return on your investment, after all it's not just about traffic, it's about converting it into sales!
We will produce a program which will detail the work that we will carry out. We recommend at least 6 months commitment as this usually does not produce results overnight, however when it starts to work, the rewards are fantastic!
We will provide you with a monthly report of activity and impact of the SEO program. This could include, website analytics, search behaviour, interactions, reach, leads and sales.
WHY CHOOSE US?
WE INJECT PASSION, ENERGY AND ENTHUSIASM
We make marketing fun
WE KNOW OUR STUFF
Highly knowledgeable and experienced
JOINED UP MARKETING
We will provide a mix of services
We measure and report
To find out if we can help you drive sales through SEO, book a free 15 minute consultation today