TARGETED ONLINE ADVERTISING
GOOGLE ADWORDS AND PPC (PAY PER CLICK)
Google Adwords and PPC Advertising
Pay per click advertising is can be one of the most effective ways to grow new business.
However – it’s only successful if you have the right marketing infrastructure in place.
Many organisations have wasted thousands of pounds on Google Adwords, Facebook PPC and other forms of pay per click advertising by shooting in the dark and just placing and boosting posts without any strategic plan behind it.
As with any marketing it’s vital to ensure that there isn’t a scatter gun approach to online advertising, and that it sits as part of your whole online strategy.
WE DO IT THE RIGHT WAY TO ENSURE MAXIMUM RETURN ON YOUR BUDGET
Putting in the right foundations
We will ensure that your website has the ability to handle inbound leads from PPC advertising. Your website should be viewed as a sales tool and needs to work hard for you. We will carry out a technical and marketing review of your site to ensure that it is enabled to achieve the best results and can provide the right landing pages and calls to action to gain the most from any traffic coming from adverts.
Ideal buyer research
We will carry out a profiling exercise to fully understand your ideal buyers and how they behave and search online, to ensure that your campaigns and advertising content are set up to attract and engage with those who are more likely to purchase.
We will develop a content for the ads that your ideal buyers will resonate with. Content will be developed around keywords and what will be of value to who you are trying to attract. We will work to ensure all content created will attract, engage and help to convert traffic.
In order to gain the most from your marketing spend we will look at ways we can re-market to those who have shown an interest in your business but perhaps have not yet purchased. Through tracking codes, marketing automation and other smart tools, we are able to put in place a full system for you that will ensure leads that don’t convert right away don’t go to waste.
Measurement and control
Adwords and PPC shouldn’t be seen as a dark art. It’s a logical and measurable process. There are too many agencies that hide what they do (or don’t do) beware of these! We provide a full monthly marketing report so you can see the progress and return on your PPC investment.
HOW WE WILL DELIVER A PPC CAMPAIGN THAT WORKS
We have a five step process that enables us to deliver an PPC strategy that works for our customers:
We will look to gain an understanding of your budget and what your key objectives and targets are in order for us to provide an appropriate PPC program.
We will carry out research to fully understand your market, competitors, customers and products/services. We will carry out a full health check your website and determine the pathways in which you buyers will engage with you.
We will define your key buyer profiles so that advertising content will be created that is relevant to them meaning a higher return on your investment, after all it's not just about traffic, it's about converting it into sales!
We will produce a program which will detail the work that we will carry out. We recommend at least 6 months commitment as this usually does not produce results overnight, however when it starts to work, the rewards are fantastic!
We will provide you with a monthly report of activity and impact of the PPC program. This could include, website analytics, search behaviour, interactions, reach, leads and sales.
WHY CHOOSE US?
WE INJECT PASSION, ENERGY AND ENTHUSIASM
We make marketing fun
WE KNOW OUR STUFF
Highly knowledgeable and experienced
JOINED UP MARKETING
We will provide a mix of services
We measure and report
To find out if we can help you drive sales through PPC and Adwords, book a free 15 minute consultation today