Every day businesses, particularly SMEs who don't have a marketing expert on their team, are wasting valuable budget on poor marketing choices, leading into a whole heap of frustrations and lack of faith in any type of marketing - often resulting in just giving up.
But don't lose faith! You have to find the right path or else your competitors will gain an advantage and your business will be missing out on so many opportunities!
If you're reading this far along - then something is resonating! So just so you know you are not alone, here are the top 5 frustrations about marketing - but more importantly guidance on how you can overcome these:
But if you do, you will get the return you desire.
Do not see marketing as an begrudging expense - view it as a necessary and lucrative investment when approached correctly.
Sound familiar? If you are wanting to grow your business and struggling, contact me us today y to discuss what options are available to you: email@example.com
Trying to generate interest in your product or service. You send out an email to a list. And.... very little... at worst .... nothing.
You can't understand it?
Your product/service is bloody amazing. How can they not see that buying from you is a no brainer? The cheek.
What most people don't realise is that they need to set their expectations at the right level when marketing to a new audience.
When you start up a business or launch a new product or service, there may be an influx of sales from people who know you or your business, whether it be existing customers, friends or professional contacts. But what about beyond that?
When it comes to brand new business marketing - it's a whole different ball game. You have to be smarter and much more strategic.
People are much more comfortable to part with their money with a business that they have a relationship with or trust. So you have to appreciate you need to work a little harder to convince. And one email or advert will not do it alone!
In most cases new audiences actually have to recognise their need for your offering before they will even listen to what you have to say.
You have to grow new relationships ... it's a little like dating ... you wouldn't go from a first date to marriage.... well most people wouldn't!
Consistent marketing with the right messaging will build up a relationship and trust with your business. Which does take time, effort and knowledge!
Instead of going in with one email every six months and expecting the phone to ring off the hook - leaving you disappointed - devise a plan. And stick to it!
The plan should be developed to get your audiences to recognise their need, spark an interest to know more, develop a desire to buy so their need can be met and then go in for the close.
This will take more than one email, a tweet or an article in the press.
Most people need to be touched by your business regularly and consistently before they will make a commitment to give their precious time to understand more let alone part with their cash.
Set your expectations and devise a relationship building plan. More effort? Absolutely. Worth it? Definitely.
As a small business ourselves and having worked with a huge range of companies with less than 100 employees - we know exactly the frustrations felt in terms of how to grow.
You know where you want to be - but perhaps the complexity and the information overload of what is out there is just all too much to navigate around. Where do you start? Where is best to place your limited marketing budget?
You are a professional in your own discipline so sales and marketing may be something alien to you, and you haven't got a never ending pot of cash to throw at it.
Perhaps you've tried Googling templates to help you write a strategy, had a website developed already but it's not attracting traffic or spent quite a bit of budget with an appointment setter - all to no avail.
Why? Because you need help and guidance across the whole 'Marketing-Sphere' to gain the best return.
You need to understand what is the best way forward for your business before throwing money at communications, promotions, campaigns, media and advertising and of course your precious hours trying to understand the world of social media and how it can benefit you!
At Marketing Wand we work with companies to help them gain the best out of what they have available to them.
Help them place there precious money where we believe it will yield the best return.
Our aim, as always, is to provide businesses accessible and affordable marketing that works and the changes that are coming will help us to help those with the tightest of budgets. .
You want to have a better 2017 than 2016?
Approaching your marketing the right way is a great start. Here is our three step process to help you get your marketing off to a flying start for 2017.